Types of logo and how to use them

Logos are words, pictures, and colors used to identify a brand or product. Logos range from basic text logotypes to abstract logo markings (we’ll explain later).Logos is an ancient notion. Consider early people’ cave artwork and communication symbols. Imagine Egyptian hieroglyphs or Middle Ages family crests (like House Stark and House Lannister). Modern logos may appear and feel different, but their goal is identification.

“A logo doesn’t sell (directly), it identifies,” declared graphic design pioneer Paul Rand. As such, your logo should be consistent, identifiable, and generate a pleasant or significant sensation. A good logo should permeate all visual components and marketing platforms with brand energy.

There are many various sorts of logos in branding, but did you realize there are categories? This is a terrific place to start when thinking about your next logo design assignment since it instantly focuses your attention on what style your design will be. Despite the fact that they are all a blend of text and graphics, each form of logo provides your business a distinct sense. And, since your logo is the first thing potential buyers will see, you want to get it properly. Do you want to choose the ideal logo type for your company? look into wix logo maker.

Wordmarks, lettermarks, brandmarks, combination marks, and emblems are the five fundamental types of logo styles. This article describes each category, gives examples, and discusses when and why to use them.It should be noted that not all logos fit neatly and cleanly into these categories, which is OK. You should think of them as a technique to start you thinking rather than a strict structure. Our how to make a logo guide includes the golden rules of logo design and our favorite logos.

Kinds of logos


The Mobil logo is an example of a wordmark logo.

Chermayeff, Geismar, and Haviv created the Mobil logo in 1964.

A wordmark, also known as a word mark or logotype, is the most basic type of logo, displaying the company’s name in text alone. They may be based on handwriting, signatures, bespoke typefaces, or existing fonts (which is less popular).

Coca-Cola, Disney, Mobil, Canon, Sony, Visa, Google, Facebook, Yahoo, and Pinterest are just a few examples,he simplicity of a type-only logo may give a feeling of confidence, heritage, and stability to large companies. The wordmark, which includes the company’s whole name, may be better for a startup.Once that name has become pervasive, the brand or organization will often change to a…


CNN logo exemplifies the lettermark kind of logo.The late Anthony Guy Bost created the CNN logo in 1980. A lettermark logo, often known as a monogram logo, is constructed of text but is based on the business or brand’s initials rather than its complete name. Logos such as Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts are well-known examples (EA).

As these examples show, a lettermark is an excellent solution for a corporation whose name is difficult to say or is too lengthy to function as a logo in most media. This is particularly crucial when it comes to shrinking down to small sizes on mobile devices, for example.

Shortening a large business name to initials can also help your audience remember your logo and name, which is very important in worldwide marketplaces.The issue with both lettermarks and wordmarks is to make them aesthetically unique enough to be readily recognizable. That is less of a problem when developing a…


Twitter logo exemplifying the brandmark logo type .Doug Bowman developed this rendition of the Twitter bird, which was originally designed by Simon Oxley, in 2012.

A brandmark, often known as a pictorial mark, is an image, icon, or symbol that symbolizes the business or brand rather than words. The Apple silhouette, the Target bullseye, the Nike ‘Swoosh,’ the Red Cross emblem, and the WWF panda are among well-known examples.A brandmark may help people develop a psychological link to your brand since the brain reacts to images on a deeper, more instinctual level than written language, which must be understood.

In social media, signs like the Twitter bird, the Snapchat ghost, or the Instagram camera symbol encourage people to share website content. When it comes to servicing a worldwide market, using merely a symbol to convey your brand has obvious benefits since it can (in principle) be quickly understood wherever in the globe. The success of a brandmark, on the other hand, is dependent on audiences understanding what the sign symbolizes, which is difficult for any but the most well-known firms to achieve.

Trademark combination

Adidas logo exemplifying the combo mark logo type .This Adidas symbol, which combines a wordmark and the Trefoil emblem, initially debuted in 1971.

A combination mark, as the name implies, combines a wordmark with a symbol. Adidas, Doritos, Lacoste, Pizza Hut, Xbox, McDonald’s, Walmart, Microsoft, and Domino’s Pizza are just a few examples. Combination marks, also known as iconic logotypes, allow you to express a visual notion of what the brand represents while still making it obvious what it’s called, which is especially important for new or less well-known firms.However, the same complexity makes it more difficult to scale the design down to smaller scales. 


Starbucks logo with emblem kind of symbol . From 1992 through 2011, this iconic Starbucks logo was in use. An emblem, like a combination mark, has both text and symbol, but the content is hidden inside the symbol. Ford, Starbucks, Harley-Davidson, UPS, MasterCard, Burger King, and the NFL are all well-known examples of symbols. Emblems are less adaptable than combination marks since their parts are often difficult to separate. When should you include an image or a symbol in your logo? A graphical mark on its own might be difficult to understand. It works well if you already have a well-known brand, but this is not a hard and fast rule. If your company’s name is too lengthy to represent what it does visually, you may utilize brandmarks to your benefit. 

If, for example, a firm name is difficult to translate, pictorial and abstract marks perform well for worldwide trade.

However, if you foresee future modifications to your company plan, a graphical symbol may not be the ideal option. You may begin by selling pizzas and using a pizza in your symbol, but what happens when you begin offering sandwiches, burgers, or even produce?

Who Needs to Create a Simple Logo Design?

A simple logo design is essential for everyone, regardless of sector. It is impossible to say that a certain niche should use simple monograms since every firm must represent simplicity with elegance. Furthermore, a simple symbol design will express your brand’s message, and your prospective clients will have no trouble determining the nature of your business. As a result, you may create a simple graphic symbol without caring about the industry in which you operate.

A logo’s purpose.

Logos identify, but they do much more. Let’s look at what a logo can achieve for your brand.

A logo is the best method to establish a remarkable first impression that attracts your clients’ attention and awakens their curiosity. Your audience frequently notices your logo first.

Stand out: An memorable logo should stand out among countless information and ads. You may do this by studying rivals’ brands and positioning your own.

You want a unique, coherent style that shows what your company stands for and how it’s regarded. This is your brand’s visual identity. The symbol you develop should match with the company’s overall goal.

Branding requires a well-defined brand strategy that explains your beliefs and ambitions. Consider your symbol a jigsaw piece that communicates your brand statement across marketing platforms. It may be used on your website, social media, business cards, packaging, and more.

As your brand expands, so does your , making it more well-known. When you saw someone enjoying Starbucks coffee, you knew where it originated from. This is how a great symbol may assist build consumer trust and loyalty.

Clarify: A logo tells people about your firm without words. One simple sign may represent your industry, service, brand values, and company attitude in seconds.

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