Do you want to promote YouTube music on one of the world’s most popular video streaming services? If you’re a musician, the answer should be obvious. You do.
Why? The solution is straightforward.
YouTube is the world’s second most viewed website, after Google.
So, if you want to understand how to effectively promote your music on YouTube, this YouTube promotion checklist is for you.
We’ll lead you through five research-backed techniques to help you gain popularity for your music, whether new or old.
Let’s get started.
Make a YouTube Account for Business
You must first create—or revisit—the fundamentals. To promote your music, you need more than a YouTube account with videos. To make your account look as professional as possible, you should clean and modify it.
This entails using high-resolution photographs for your banner and profile picture.
- high-definition video uploading
- Using playlists to organise your material
- on your YouTube channel, linking to your accounts
- using well-written material for video descriptions and bios on your channel
Understand and Apply YouTube SEO to Your Music
SEO stands for search engine optimization, and it’s something you should keep in mind while you modify your channel. Using Phrases and Keywords Good SEO is a strategy to increase natural traffic to your YouTube channel if you want more people to find your videos in order to promote them. Using the proper terms to help people find you using YouTube’s (and Google’s) search function is essentially SEO. Use keywords and phrases in the title and description of your video when making it. Following are some examples:
Using Tags on YouTube The next step is to learn about YouTube tags and how to utilise them to promote your music on the site.
Your Initial Tag The major goal term should be the first tag on your video. This may be something like “hip hop music video” or even just “music video” or “lyric video” in your case.
After that, sort the tags by importance. The keyword “Houston,” for example, may be less important than “country song.”
Tags should be broad and specific. While all of your tags should be between two and three words long, you should blend broad and particular terms. “Music video,” for example, is a general tag, whereas your artist name is a specialised tag.
Make Contact with Music Channels
If you’re not interacting with YouTube music channels, you’re wasting a valuable resource. Create a network of people who will assist you get your name out there to get ahead of the game. Engaging with the YouTube music community will help you gain more visibility, views, and perhaps money as you market your music. One major brand name that comes to mind when we talk about popular YouTube music channels is Vevo. Vevo, on the other hand, is a little different, and here’s how to get an official Vevo artist account for yourself. On YouTube, we’re talking about independent music curators. These are, for the most part, ordinary folks.
Final Thoughts: With a little help along the way, follow these steps to success
Although these five stages are easy and straightforward, you will still need to put in some effort if you want to be successful. Working hard through this programme may be difficult, but if you stick with it, you will see benefits. Limited progress might be depressing when you first begin to market your music on YouTube, so if you want to see quick results to motivate you on your YouTube music promotion journey, consider seeking professional assistance.