Have you ever relocated and discovered that your favorite taco shop serving mouthwatering carne asada tacos is still sending you promotional texts? You might get a bit hungry, and you might even experience a tinge of nostalgia for the life you left behind. You won’t be able to teleport yourself to a store no matter how you respond, though.
Instead, you start getting their SMS messages. The last phase is when you respond “STOP” and, with a sad heart, officially end the relationship. This short story captures more than simply the existential quest for delicious tacos. It also serves as a reminder that geographic location matters and that it is crucial to base your advertising on place.
Using software might be helpful if you ever need to send text messages to several persons nearby. Most menial activities are automated, and it is simple to target people using their location. Additionally, SMS broadcasting applications don’t need a contacts list to send text messages to others. Simply compose the message’s text, choose the intended recipient(s), and send the message. Many bulk SMS systems furthermore provide SMS broadcast capabilities. It is advisable to conduct preliminary research to choose the finest platform for you, subscribe to it, and begin utilizing it.
Sending texts in targeted locations
Sending text marketing offers to your customers depending on their location is known as location-based SMS advertising.
Consider the scenario where you are the owner of Bob’s Furniture. A furniture store with locations in Ventura, Palmdale, and Long Beach. Each venue is at least a two-hour drive away when LA’s renowned traffic is taken into account.
It’s likely that your Long Beach location’s SMS marketing won’t be of any interest to your Ventura clients.
You therefore have three choices here: First off, you can send the same SMS to everyone, causing consumers to get messages they can’t act on and are likely to unsubscribe from your list.
Second, you may attempt to run identical promotions in each of the three showrooms, which would significantly restrict your capacity to respond to location-specific ups and downs.
You might also perform location-based SMS promos, delivering people’s mobile devices SMS messages based on where they are located. It is obvious that location targeting provides you with the most flexibility and the best user experience out of the three alternatives.
Ways to reach people in targeted locations
Location-based SMS advertising can be set up in a number of different ways. We’ll walk you through the three most widely used techniques. The approach that works for you will depend on a few additional elements, which we’ll also emphasise.
Request Client Locations Using Your Web Form
Depending on how you advertise your SMS marketing campaign, you might use a web form to get location data from new mobile users. In the sample below, Domino’s requests the city, state, and zip code of mobile subscribers.
A high degree of accuracy is offered by the ability to send text message offers to only subscribers in particular zip codes. You can add a field for your zip code to the SimpleTexting web form. The entire process for setting up the sign-up form is provided in this post.
Once you have a list of zip codes, you can use the first method’s segment feature to develop location-based marketing and audiences. Web forms are ideal for businesses with numerous locations in the same city and would probably meet Bob’s Furniture’s requirements.
In order for consumers to receive SMS Gateway and communications messages. A word, phrase, or other combination of numbers and letters is known as a keyword. For instance, a sports business might urge clients to text the word RUN to the number 900900. The crucial word here is RUN.
By store location, Bob’s Furniture might put up three separate keywords. To receive deals special to Long Beach, he would ask his consumers to text the word BOBSLB to his number.
Make a Section based on the area code for the phone
With SimpleTexting, you may divide your contact list according to the area code that the recipient’s mobile phone number begins with. This is a quick and simple approach to start sending texts depending on location if you already have a sizable list of SMS subscribers.
The area code for Ventura in the furniture company’s example from above is 805; hence, you would create the section as follows:
This help desk post is a great place to start if you want to learn more about constructing segments. Depending on a few variables, you can decide if segmenting by area code is appropriate for you. Location information from area codes could not be accurate enough if your locations are still quite close to one another, such as in the same city. It’s not impossible to see someone moving two hours up the coast to Ventura if they have a Long Beach area code.
Area codes should work if your locations are dispersed across several cities or states.
Customers and staff can receive text alerts and notifications.
Businesses can utilize broadcasts to inform customers about orders, shipments, and dispatches.
Additionally effective for staff communication, texts. Businesses utilise them internally to recruit new workers, use “text-to-apply,” or send out reminders, notifications, and confirmations for shifts.
The most crucial thing for marketers to keep in mind. When it comes to mobile marketing is that it should be a component of a larger marketing strategy. By definition, mobile marketing refers to marketing that uses technological and digital means rather than printed materials to target mobile consumers. No business should begin text message marketing without a strategy for how it will all work together to reach new clients.
Within 10 seconds, cell broadcasting delivers messages to all receivers. It does not have any faults or delays since it employs radio cells rather than antennas. The messages don’t queue and arrive at mobile devices immediately after being sent for the same reason.
Some marketers exclusively display advertisements in one region in order to target it. But in other ways, it’s similar to gambling. The issue is that there is no reliable way to estimate the number of individuals who will or have already viewed the promotional message. Contrarily, cell broadcast precisely targets audiences based on how the messages are delivered.
Because text messages often have high open rates, the majority of your target audience will receive your message. No other kind of advertising can guarantee this level of efficacy.
Text messages are almost never ignored. They are therefore a successful means of informing individuals about privileged updates. Cell broadcast is your best option if your update is really crucial for a certain region.
Text messages can be sent, for instance, when a new collection is received or when a working method has changed. Just be sure the update is something people will be interested in; in such a situation, cell broadcast makes sense.
Recruit Attendees for Events
Companies are now recruiting attendees for events using social media, fliers, posters, and other means. All of those have the potential to draw a sizable audience, but cell broadcasting is a much more effective strategy. The reason is that, in contrast to other channels that are rigidly confined, it has the ability to spread your message to more individuals.
You may still send a reminder a couple of hours prior to the event, even if you want to employ other strategies to promote attendance. This will make sure that people don’t forget about the event and significantly boost attendance.