LinkedIn Ads Management Services Agency platform was create to put professionals from all over the world in contact with their professional network to exchange ideas, opinions, and knowledge why not? Increase the chances of finding new professional opportunities!
In this article, we want to show you how the same platform can be use to promote a business by spreading and strengthening one’s brand image and reputation and increasing one’s customer portfolio.
LinkedIn is a powerful promotional tool for companies
It seems that LinkedIn, if use properly, can be convert into a powerful tool for developing and enhancing a company’s brand awareness, strengthening its brand reputation, and also as a powerful tool for lead generation.
Where to start then?
Well, certainly from the creation of an ad hoc company page for your company. This must contain specific and detail information about your business. If you work well and wisely and can guarantee the right connections to your page, you will get significant results.
Start from the company page
The LinkedIn Ads Management Services Agency Company Page is your company’s showcase. That’s why it’s not enough to create one and invite anyone who comes under fire to connect.
The LinkedIn Ads Management Services Agency page must be well thought out and design according to your business goals. What are your marketing objectives and the characteristics of your ideal target? Start with those.
Based on these two factors, think about the strategy that suits you best. Ask yourself questions. Do you want to grow your customer base or position your company as an authority in the sector it deals with?
Mind you well. These two objectives are diametrically different. This is why a page that pursues the first of the two will be conceive differently from one that instead was create to strengthen its brand reputation.
Invite your employees to connect to the LinkedIn Company Page
Let’s put it this way. Your employees are the first fans of your brand. Knowing your brand and the characteristics of the company well, they are the most suitable for spreading your message to others.
Thanks to your employees you can grow your network.
By working with you and sharing most of your interests, some of your employee connections may have interests related to your brand and thus become an important opportunity for you.
Employees are therefore a powerful lead generation tool.
The type of content to post
It is not enough to have a page.
It is important that they are varied and that they include the right amount of text, images, and videos.
What kind of content to publish? Well, certainly not any type indiscriminately but content suited to the particularity of the platform. This is why you need an editorial plan with the right mix of content on your brand and content relating to information and industry news that is interesting for your network.
The showcase pages
Think of them as sub-pages of your main page. Thanks to the showcase pages you can highlight some characteristics of your business.
Promote your business with LinkedIn advertising
Ads on LinkedIn are also a powerful tool for promoting your company. Let’s see the main methods:
Through sponsored posts and content: that is, those that appear on the homepage of the chosen target based on certain demographic and geographical criteria.
Sponsored InMail or real emails that can be sent to profiled contacts based on business needs that have a low cost but which are very effective because they are often opened like normal emails on LinkedIn.