Is it Worth Building a Mobile App for Your Business?

A lot of businesses are in confusion about whether they should have a Magento 2 mobile app for their business or not. If you have the same confusion, you are in the right place.

You might be trying to understand the reason why they should invest in mobile app development and what values will a mobile app add to your business. 

But above all these, the main reason you should have a mobile app is that you will be able to serve your customers better. 

Mobile apps benefit businesses in terms of revenue and adding value to their customers. As mobile apps are in high demand, the ROI is fast and more.  

Why Your Business Needs a Mobile App?

83.32% of the world’s population, which is almost 6.648 Billion, owns a smartphone. Mobile phones have become the preferred way of communication, shopping, surfing, entertainment, etc. 

If your business has a Magento 2 mobile app, it will open a new marketing opportunity for your business. Mobile apps are a valuable addition as a marketing opportunity. You can reach your target audience in one more way.

Benefits of Having a Mobile Application for Business

  • Improve Communication and Engagement With Clients and Customers

Mobile apps improve communication between clients and customers. It has opened doors for sharing direct information with customers. With a few touches, you have access to tons of information. 

The customer journey on your app gives a lot of information about the customer’s choices, shopping behavior, etc. All this information helps you plan your next marketing strategy.

It has become inevitable for businesses to offer the best customer service. From the customers’ point of view, they like being heard. If you don’t answer their queries immediately, you might lose them forever.

Mobile apps can be the best way to offer customer service and resolve their problems. You can offer quick responses using chatbots and add knowledge-based articles for more details. At the same time, your customer support unit will answer the questions to more serious queries.

  • Increase Brand Awareness

Adding one more secure way for customers to shop online indicates the brand’s dedication to its customers. Customers like exploring new platforms, especially mobile apps, as they are easy to operate anywhere, anytime. 

You can also use it as an advertising medium for your business. It will give your brand more exposure and increase brand awareness. 

Entering the mobile market means you unlock a new audience. An audience that likes shopping through mobile apps. Thus, you will have a new demographic of customers added to your list who prefers shopping from mobile apps to websites.

  • A New Marketing Channel

Mobile apps are the best way to keep your customers informed via notifications. They will surely open the app if they find the information provided in the notification useful or relevant to them. 

For example, suppose you have a sale going on or have offers on products that your customer has previously purchased. In that case, they will open it because the customers ordering from your app regularly will be interested in the ongoing offer.

  • Effective Loyalty Programme

A digitalized loyalty program is an effective way to build and create a community of customers. It is an additional way to encourage sales. If you already have a loyalty program or are planning to add one, mobile apps are the best medium.

Once you reward your customer for their purchase, they will likely return for the next purchase. Mobile apps become an easier way for customers to engage with your brand.

  • One Step Ahead

If you have a mobile application, it directly brings you one step ahead of those who don’t. They are one of the most relevant modern technology that is here to stay. But there is a business that has not reached here yet. 

So it is a golden chance for you to have one for your business and get the edge over the ongoing competition.

Reasons to Have a Mobile App

Your business probably interacts with the customers in some way or another. Here are a few more reasons to know why you need a mobile app.

  • Make Competition Tough

If you provide a product or service via an Android or iOS app, your competitors have to make an extra effort to compete with your brand. 

So mobile apps raise a barrier of entry for competitors and help you maintain your position in the market.

  • Offer What Others Don’t

Mobile apps give you the ability to deliver a product or service in a more competitive way. If you sell products or provide services at a lower cost than others, you can add features to your app that allows them to search for similar products. 

Customers are definitely going to choose the ones that cost them less. Be unique in your services to directly challenge competitors based on prices and qualities.

  • Smooth Mobile Experience

Mobile apps are the best when it comes to customer experience. Customers can use apps even if they are offline. Users can pre-load pages that are accessible without an internet connection. 

The main reason businesses are moving forward to develop an app is its quality of user experience. Mobile apps help you expand your services and add more value to your customers. 

Different Ways to Develop the Mobile App

There is various development process you can use to develop a mobile application. Every method has its own advantages and disadvantages. Read more to find out what fits your requirement and, most importantly, budget:

  • Native App Development

Native apps deliver the best user experience. As the development process is designed based on the OS, it leverages more advanced features. Any complex requirement can be fulfilled with Native App development.

You have to hire two different teams to develop Android and iOS apps. Because Android development is done using Kotlin or Java Programming language. Whereas Swift is used for iOS app development. 

Native app development is costly compared to other methods of development. And it also takes time to develop an app from scratch.

  • Cross-platform Development

Cross-platform development eliminates the need for two different teams to develop two different apps. You can use frameworks like Flutter to write a single code using which you get both Android and iOS apps.

This process shortens the development process as you need to manage the development process with one code base. It costs less compared to native app development. 

The only drawback of cross-platform development is the limitation of new features. As these platforms are growing, a lot of advanced features are missing, and some versions are unstable.

  • Magento 2 Mobile App Builder

The easiest, fastest, and most affordable way of developing a mobile app is using a  mobile app builder. App builders are a framework that anyone (non-developers) can easily use, understand and develop the app. 

The app will be ready to use in a week. It eliminates the requirement of hiring a development team. Thus, you will save a lot of money. There are a lot of app builders available in the market, like Magento 2 mobile app builder. It is best for ecommerce stores.

The only limitation of app builders is that they have a defined flow. You cannot do major changes to it. You can only choose the features from the given option. If you want any such changes, you have to ask the service providers to customize them.

Wrapping Up

Magneto 2 Mobile apps are highly beneficial to businesses in terms of increasing customer engagement at the same time, increasing brand awareness. Mobile apps are a medium to add new customers and increase revenue. 

So, all these reasons justify why you should invest in mobile applications. To fulfill this, you can choose from the different development processes. 

If you have enough budget and a complex requirement, you should go with the native app development. But, if you don’t want to manage two different teams and want to develop two apps at the cost of one, cross-platform development is your way to go.

A lot of development companies have ready-to-use mobile app builders. However, if you have an ecommerce store with straightforward requirements, the best way to build a mobile application is using a mobile app builder. It is easy, fast, and affordable.

You can find the one that includes all the features you will require in your app. In case of any doubts, initially opt for a demo and figure out whether it works for you or not.