eCommerce Platform

How to Optimize Your ECommerce Platform to Increase Profit?

Is your online store doing the best it can? If not every customer who comes to your store buys something, there’s always room for improvement, and optimizing the eCommerce platform might not be as hard as you think.

If you know what to look for, a few small changes can lead to a 50% increase in sales or even more. But if you change the wrong things, it could just be a waste of your time or even hurt your conversions. When there are so many things to improve, like video animation services, eCommerce websites, etc., it’s hard to know where to start.

Because of this, we felt the need to create a guide to assist in the optimization of the eCommerce platform. It walks you through the most important ways to improve the eCommerce platform step by step, so you can get customers, make more sales and profit, and get money back from visitors who leave your site without purchasing anything.

 

Optimize your eCommerce Platform

 

Make the product pages better than before

The key thing you need to do is make sure that your product pages make people want to buy.

You can make it easy for your potential customers to move around your site so they can find new products from anywhere. You make your product pages do better by giving them titles that are catchy and good for SEO. That will help the pages rank higher in search results and make it easier for shoppers to find what they need.

 

Product pictures are important because they show shoppers what they’re buying. Include pictures showing different parts of your product or how it can be used in various ways.

 

Use Personalization

Personalization has been a big deal in an eCommerce platform for the past few years.

Personalization means giving your customers content and offers that are relevant to them. You can do this by using the web and social analytics data you already have about what they like, who they are, and where on your site they’ve been.

Here are a few tips on how to personalize your online store.

  • Be Relevant
  • Showcase products that go together
  • Adjust Site Navigation
  • Make marketing emails more personal based on how people act
  • List the discounts by type

 

3. Optimize for Mobile

Mobile is an important part of eCommerce platform optimization that you can’t skip. That’s because more people use smartphones than desktop computers. It’s also an important way to find out about products and services.

So you definitely need to increase the number of mobile users who buy from you.

 

4. Use an add-on sale

Upselling is a tried-and-true way to increase sales in eCommerce. If someone is already interested in a product, you can get them to buy a more expensive version of it by:

  • On the page about the item
  • When you check out
  • After checkout

You can also sell more to customers you already have. It’s much easier to sell to customers you already have than to find new ones. Plus, about 30% of eCommerce platform sales come from targeted recommendations. And the value of a customer over time is going up. That means you make more money as time goes on.

 

5. Use Flash Sales to Create a Sense Of Urgency

Many individuals are of the opinion that the word “sale” is the most magnificent representation of the English language. And they have the potential to bring in a significant amount of revenue for online stores. The holiday shopping season in 2017 generated sales totaling $50 billion on their own.

How do you get what rightfully belongs to you? By making a rush. When there is an immediate need to accomplish something, people are hardwired to get things done. In essence, we all wish to acquire something of value before it is too late to do so. This is something that can be induced in people through effective marketing.

A flash sale is a good choice for online stores. For this to work, you’ll have to:

 

  • Talk about a time, speed, or the fact that there aren’t many of something.
  • Make people afraid of missing out (FOMO)
  • Include a call-to-action that is active and urgent, like “Get Your Discount Today!”

You can also accelerate your sale by:

  • Showing what else is available, like Amazon does below
  • Showing how much is in stock
  • Having a doorbuster sale, which is a sale inside of a sale

 

6. Get Past Other Specific Problems

It may take some time for your customers to make a purchase decision OR simply because closing a deal can be a slow and laborious process. People’s reluctance to make purchases can occasionally be attributed to any one of the following three typical factors:

  • Price
  • It fits the bill
  • Competition

For many potential purchasers, the cost of the item can make or break the deal. However, as we have previously discussed, you can get around that objection by holding flash sales or offering special discounts.

Product fit refers to the criteria that buyers use to determine whether or not a product is suitable for them. Making it simpler to do so is one strategy for achieving this goal. For instance, Kennedy Blue enables customers to send free color swatches to themselves so that they can select their colors before purchasing wedding and bridesmaid dresses.

 

7. Make a list of emails

Email marketing is the best way to get to know your customers and keep in touch with them. Email marketing has been shown to have a great return on investment, which means more sales for you.

Here are some ways to promote your online store through email marketing that works well.

 

Get The Subject Line Right

The preview text and subject line are the first things that people who get emails see. If they like them, they will want to read your emails. Because of this, it pays to improve them both.

Start by making an email subject line that is interesting and tells people what the email is about. After that, use the preview text to hint at what’s inside. That might make people more likely to open your email.

 

Make Your Emails More Personal

Everyone knows that adding a personal touch to your emails and marketing makes people more interested in what you have to say.

 

Seasonal

For online stores, the holidays are a very important time. They are responsible for 20% of sales every year. It makes sense to use big holidays and other special days to add more interest to your emails.

There are a lot of holidays between October and January, but that’s not the only time you can have holiday sales.

 

Use Emails For Transactions

You are passing up an opportunity to market to your customers if you are not using the emails that are associated with their transactions. Because the majority of recipients open emails containing shipping and order confirmations, you should make use of the space provided to:

  • Brand the emails to give customers a consistent experience
  • Suggest similar products
  • Make a deal that people won’t be able to refuse

 

8. Get Feedback

Want to take the estimation out of marketing on an eCommerce platform? Find out what people think. It’s the only way to find out if your customers are happy and how you can help them more by asking visitors who are about to leave to fill out a survey.