Chatbots are a hot trend in the world of artificial intelligence, and they’re starting to take off on websites. Businesses are looking for ways to improve customer experience by adding chatbot technology into their websites. The benefits of doing so include better engagement with customers and higher conversion rates. But there are also risks involved when deploying chatbot technology that you need to be aware of before taking this step. If you’re interested in adding a website chatbot to your website, find a good partner that can help you every step of the way. Here are 7 steps to implement a website chatbot:
Step 1: Have a clear goal for your chatbot
The first step to creating a website chatbot is to have a clear goal for your website chatbot. This can be anything from improving the customer experience, to generating more leads or simply driving traffic to your site.
To help you achieve your goal, we’ve put together some examples of good goals for a website chatbot:
- Improve user engagement by providing relevant information about products and services on offer on their website
- Generate new leads through automated conversations with prospects
- Drive traffic back to your site by driving visitors to your website through the chatbot’s content
Step 2: Know your chatbot strategy
The next step is to define your chatbot strategy. This will help you determine what kind of chatbot you want to build, who it should be designed for and how it should function. The first thing that comes to mind when thinking about a chatbot is its purpose—what does this bot do? It’s important that this question be answered before anything else is done. As, once you get started on building your bot, there are so many things going on at once that it can become almost impossible to find time or energy left over for identifying the exact purpose behind each feature or feature set in order for them all fit together harmoniously later on down the road.
Step 3: Know your data and define your measurement strategy for the chatbot
- Know your data. You’ll need to know what types of questions are being asked and how often. So that you can use this information to help guide the chatbot’s conversation with users.
- Define your measurement strategy for the chatbot. Once you have a clear understanding of how many questions get asked and answered by your website visitors, it’s time to decide on a strategy for measuring success or failure based on those results. You may choose to measure the number of questions asked and answered, or perhaps you’ll want to track how many users make it through your website without asking any questions at all.
Step 4: Test, train and implement your chatbot
If you want to know if a chatbot can perform well in real-life situations, it’s important to test it with real users. This can be done by asking them questions in the form of text messages or emails. So that they can see how well your bot responds to specific requests (e.g., “What time do we close?”). You’ll also want to train your chatbot by giving it information on what kinds of things people typically ask questions about (e.g., “When will my flight arrive?”).
You can train your chatbot by pairing it with a human who will answer questions and provide feedback on how well the bot performs. This is called user testing, and it’s an important step in developing a successful chatbot.
Step 5: Choose how to measure success
Once you’ve created your chatbot, it’s time to choose how you want to measure its success. There are several different ways that this can be done:
- Qualitative metrics are more subjective and harder to measure, but they can be more important in the long run. For example, if someone uses your chatbot for help with booking an appointment or getting directions from a store location into town, this might feel like something people would appreciate having as feedback on their experience with your service. Qualitative metrics include NPS scores, customer satisfaction surveys, user feedback via live chat support, etc.
- In contrast, quantitative metrics may seem less exciting or useful at first glance. However, there is often a way around this problem by using other qualitative data alongside them for better understanding of what happened during use of the product.
Step 6: Follow the chatbot’s usage and collect feedback from users
Now that you’ve built a chatbot, it’s time to start using it. The first step is to make sure you have a way of tracking how often users are interacting with the chatbot and what they’re saying. By collecting feedback from customers, you can improve the experience for future users.
There are several ways that people have used websites in the past. Like from creating an account (like on Facebook) or signing up for an email newsletter (like Gmail), all the way up through buying products online (Amazon). In each case, we’re talking about creating content on someone else’s website so that they can share their own content back at us again!
When adding something new into our application ecosystem, we can’t rely on the user to know what they’re getting into. If we only tell them that you’ve built a chatbot. Then they may not understand what that means and why it’s important. You’ll want to take advantage of your website’s existing content to help users learn about the new feature and why it matters for them.
Step 7: Use the data you have to optimize your chatbot
You can use data to optimize your chatbot. There are several ways to do this. But the most important one is by using feedback from users and analyzing their conversations with your bot. This will help you improve its performance, conversational flow and user experience. So that it becomes more effective at fulfilling its purpose of providing useful information in a simple way.
For example: If a customer has trouble finding what they need on your website because there are too many options available in the navigation bar, then you can suggest specific pages based on what they type in as part of their search query (e.g., “what time does McDonald’s close?”). Using this information will help ensure that customers get exactly what they want!
If you’re interested in adding a website chatbot to your website, find a good partner that can help you every step of the way.
If you’re interested in adding a chatbot to your website, find a good partner that can help you every step of the way like BotUp.
A good partner will be able to:
- Help take care of all the technical details so that your team can focus on other things (like creating content)
- Make sure that everything works smoothly and efficiently throughout each stage of development
- Provide you with a chatbot that’s designed specifically for your business and audience
- Make sure that the chatbot is fully functional, secure, and ready for use
The next step is to start using your website chatbot. You can use it to answer questions about the site. But you should also be prepared for some of your users to use it as a regular FAQ page. The most important thing is to keep track of what’s happening with the chatbot and make adjustments as needed.