How To Get The Most Out Of Your Customer Service Chatbot?

Customer service chatbots are a great way to improve your customer experience, but they can also be a pain. If you’re not careful with how you use them, your chatbot will waste valuable time and money on conversations that don’t lead anywhere productive. Here are some tips for getting more out of your chatbot:

You can get more out of your chatbot by using it wisely

Chatbots are not a replacement for human customer service. They’re simply a tool to help you get more done in less time, and they can be used in many different ways.

  • Connect with customers: Chatbots are great at connecting people who may not have met before or don’t know each other very well. If you’re selling products or services, it’s important to make sure that your chatbot is comfortable talking with everyone from the elderly to young children (and everything in between).
  • Market: You should also use your chatbot as an opportunity to market yourself and your company—with confidence! The best way is through self-service channels like Facebook Messenger where there’s already an existing audience willing (or at least open) enough for interaction with brands’ bots instead of just typing out messages manually via email inboxes/Facebook pages/etc.

Introduce the bot with a photo or GIF

  • Introduce the bot with a photo or GIF. Your chatbot will be more memorable if it has a personable face and personality, so don’t use just any photo—make sure it’s recognizable to your customers!
  • Use an image that represents your brand and shows off its values. For example, if you’re trying to sell shoes online, maybe you could use an image of someone wearing those shoes (or even just standing next to them). This way users can immediately see what kind of product they’re looking at before they start interacting with this new technology instead of reading text from their computer screen (which may not be ideal).

Make the product or service description concise

A customer service chatbot is the first impression that your business makes to a user when they contact you. It’s important to make sure that this first impression is as positive and memorable as possible, so it’s essential that you keep your product or service description concise and easy-to-follow.
Make sure that all of the text on your chatbot includes:

  • Short, clear sentences with no more than five words per sentence (this ensures that users can read through them quickly without having to struggle with comprehension). You may also want to use bullet points if there are too many words in one paragraph or sentence.
  • Images/GIFs rather than text alone; this will help consumers visualize what they’re buying before clicking “Buy”.

Give examples of successful customer experiences

The customer service chatbot is a great way to provide information, but it’s important that you don’t just make things up. Give examples of how your product worked for customers and how your customer service helped them.
The best way to do this is by showing off some of the most successful instances of communication between humans and bots—and then making sure your bot can handle those same types of interactions as well!

Ask questions that build your marketing list

In order to get the most out of your customer service chatbot, you need to ask questions that build your marketing list for your business.
The good news is that this can be as simple as asking people what they want. For example, if you’re selling a product or service through a website and someone asks for information about it on their website, then simply give them all the details they need right away. You don’t have time for them to go through several different websites before finding what they need—so instead of wasting valuable time by having them click around trying different things (and possibly getting frustrated), just ask directly: “Are there any questions?”
If someone says yes then give them an answer immediately; otherwise keep talking until one comes up which needs an answer from you! If no one comes up then move onto another question without making any assumptions about whether or not anyone else will ask anything else along these lines either.

Mention specific features of the bot

When you’re writing your chatbot, it’s important to mention specific features of the bot. This will help potential customers understand how it works and how they can use it. For example, if your chatbot is a travel agent that helps people book flights, then make sure to tell them about all of its features so that they know what benefits they will get from using it.
If there are any situations where customers might face problems with using your product or service (for example: if there are any bugs), then be sure to mention these too! A good way of doing this is by providing links back into their website where those bugs were reported so people can track down the issue themselves rather than waiting on customer service staff who may not be able to identify exactly what went wrong due to lack of information provided by users themselves (which could lead into unnecessary frustrations).

Include buttons for quick actions

Buttons should be easy to find, use and relevant to the user. You don’t want them to be so obvious that they’re just extra steps in your process—you want them to feel like part of the experience. For example, if you have a bot that allows users to book their flight tickets through your website or mobile app, then it’s important for your buttons (and other UI elements) on that page/app to be robust enough so that users can quickly access all of their options without having any trouble finding what they’re looking for. This includes things like:

  • Links next to each option that take users directly into another step (like booking an appointment or selecting seats).
  • A link at the bottom left corner of each section where users can go back through previous steps if something goes wrong during checkout (e.g., cancelling payment information).

Set user expectations about offline chat hours

When you launch a chatbot, it’s important to set user expectations. It’s not always available 24/7 and there are going to be times when you need to turn it off for maintenance or for other reasons. Your customers will expect that their questions can be answered by a human being, but they also understand that when the bot is offline (or unavailable) people still need answers from time-to-time.
When setting up your FAQs, make sure that you include information about when the bot isn’t available as well as what types of questions would require an immediate response from someone on staff at your company who knows more about the service in question than your customer does himself!


By creating a bot that’s easy to use and has a purpose, you can get the most out of your customer service chatbot. A well-designed bot is like a great product ambassador on steroids. It will bring in more customers and build loyalty for your brand. And if someone has an issue with their purchase, it will be easier for them to resolve through direct communication rather than online feedback forms or email chains—which could take days or weeks before reaching someone at another company.