There are many reasons for incorporating custom rigid boxes into your marketing plan. From improving brand identity and providing a unique style, to increasing customer satisfaction and facilitating the unboxing experience, rigid boxes can serve all of your company’s needs.
Enhance Brand Identity:
When it comes to business, first impressions are everything. A well-made Custom Rigid Boxes is a great way to grab a customer’s attention and make a good impression. It entices them to open the box and pick up the product, making the perfect first impression on the customer. The perfect experience will make them more likely to purchase the product you’re advertising. And that is just the start of the benefits you’ll receive when you choose a custom rigid box to market your products.
Whether it’s a product or a brand emblem, custom rigid boxes can enhance your brand identity in a variety of ways. For example, custom foil stamping adds a pop of color to your logo, while a one-color background keeps your visuals clean and simple. If you want your box to be even more unique, consider using spot UV printing, which creates an impactful finish with a liquid-based protective print coating cured by ultraviolet light. This type of printing allows you to differentiate yourself from your competitors and will make your packaging look even more premium and distinguished.
Provide a Unique Style:
Rigid boxes come in many styles. The extras you can include with rigid boxes range from platforms and compartments to magnetic closures and windows. Other options include handles and ribbon pulls. The right rigid box for your business will not only protect your products but will also add value to your brand. Read on for more information about these options
Embossed plastics, fine linens, and wood paneling are all great options for luxury brands. The more unique your packaging, the more likely customers will be to remember you. You can also use high-end finishes and a unique color palette to increase your brand’s impact. If you want to provide a more personal touch, consider printing your company name, logo, or tagline on the rigid box.
Increase Customer Satisfaction:
While using a standard box for shipping and storing goods does have its benefits, a customized rigid box will attract more attention and create a better experience for your customers. A beautifully designed product in a custom box will entice shoppers to touch and examine it, and that will help you create an emotional connection with them. In addition to boosting the look of your products, custom rigid boxes can be designed to highlight any unique features of the products you sell.
Aside from making a product stand out, rigid boxes also increase the value of the product. Reusable boxes will leave your consumers with a memorable brand that you can leverage to increase repeat sales. Rigid boxes are reusable, making them a great branding opportunity. And because they are highly versatile, rigid boxes can be used for a variety of purposes, which helps increase their usability and value. The added value can make them a memorable brand that consumers will be happy to use again.
Facilitate Unboxing Experiences:
Custom rigid boxes can facilitate an unparalleled unboxing experience. Unboxings engage customers on a tactile level, leverage their anticipation of receiving a product, and prime them for future purchases. Social media is a key driver of consumer interaction with brands, and 93% of consumers say they have relied on reviews to make a purchasing decision. Unboxing experiences can facilitate these interactions across channels. Here’s how you can implement them.
Create the ultimate shopping experience by placing your product in an attractive, well-designed box. This will not only help attract potential customers, but it will also give them the best possible impression of your product. When customers see your product on the shelf, they will naturally want to touch and inspect it before making a final decision. But shoppers want more from retailers than just great packaging. They want to get their hands on your product, so make sure it’s perfect for that.
Reduce Costs:
One way to reduce costs with custom rigid boxes is to reduce the size of the box. By reducing the size of the box, manufacturers can produce more boxes per blank, resulting in fewer pieces. In addition, the process also saves on labor costs because only one person has to manually move the boxes into and out of the machine. This can add up in the long run, especially when producing high-volume orders.
Custom rigid boxes are often called “set-up” boxes and are designed to give the impression of a higher-quality product. Custom Packaging Boxes can be expensive, but they can also be fancied up to give a similar look at a fraction of the cost. While rigid boxes are often more expensive, folding cartons are much more flexible than rigid boxes and can be designed and customized with a variety of extras. Using stock size boxes with custom labels will also reduce costs.