Besides being an amazing dentist, there are some factors and instances in which you are not getting properly visualized among the patients. Your services might be 10 times stronger than your rival competitors, but do they still have more visitors than you? If this is the case, then there’s a problem with your marketing and advertisements. You are not getting enough audiences to know about your dental marketing services and thus you are failing to make it big in the particular sector. The problem can be anything but the real factor that is able to attract a lot of customers is the information that we provide on our website. This means blogs, articles, and informatory links. The content hence becomes the major key as users who seek for you will first try to understand and acknowledge what and which type of services you offer. Sometimes content is also a way to portray that you are excellent in providing orthodontic treatment and why it would be beneficial for patients to choose you over the others. Dentist marketing begins from word of mouth and lasts until the prospect has become a visitor of their clinic and all this is managed with the help of a dentist SEO agency. Let’s take a look at important aspects of marketing strategies that can help us design incredible content for our website
Unique Value Proposition:
Your UVP or unique value proposition distinguishes you from other competitors as it focuses upon why you provide the services rather than what you do. There are these simple things which you can define to attract potential audiences and this includes common questions like, why you love being a dentist, how are you supporting the community, and what is the thing that drives you in supporting such a big sector. Keep in mind to find your UVP before writing any word for your content on the website. It will allow you to set up your marketing content foundation and that can be counted as just the starting point of making incredible content. Never fail to make sense that you are not unique, everyone is and you need to represent that with the services you offer.
Solving Patient’s Problem:
Once you have found your UVP, now is the time to strategize and plan your content in such a way that it is concentrated on how you solve your patient’s problems. The content should be more informative than the promotional and it should be more about the patients and not you. With the help of a well-planned dentist SEO service, you can learn about a patient’s previous medical history and other things and then you can make a set of solutions for common problems like:
- What is there in it for your patients if they choose you as their Orthodontist?
- What problems do they face which are stopping them from visiting the dentist?
- How do you, as a dentist, overcome those hindrances?
- How does your UVP help in solving these problems?
As you are ready with what you need to answer, plan your content around the benefits that can be tagged along with the patients. Some examples which can help you are:
- Share a story of an actual patient who went through an orthodontic problem and how you solved the issue.
- Write down what a patient can expect at his/her appointment and how you can help make them comfortable.
- Enlist your patients’ top 3 barriers on your website and how you solve those barriers.
Once you are well-acknowledged with your patient’s problems and how you are going to solve them, it can give you more confidence.
Keep It Real:
You need to keep everything real if you want to achieve success. If not, keep boasting about the fake things. For sure it will attract a lot of audiences but you are going to end up doomed and incomplete failure since fakeness related to health issues is not a good sign to adhere to. Therefore don’t show off and keep it real. Dentist marketing is all about maintaining loyalty and trust and here’s how you can define your personality to the patients.
- Have photos and videos of you and your team laughing and smiling with customers. This will humanize your personality among the audiences giving it a humanized look.
- Break up your content through major cracks, headlines, and subheads to avoid the submission of long paragraphs.
- Showcase your social media presence and how you handle things at each platform.
- Write down the headlines which are attention-grabbing so that they immediately convey the benefits for your patients.
You need to stand out among the rest to influence your presence among the targeted audience. Rich quality content will give you an edge over your competitors and you will be able to convert more patients to your clinic. Thus making use of SEO or system engine optimization at its best, you can acquire the growth and development you want for your orthodontic services.