PCD pharma companies in India

How to Boost Sales of a Pharma Franchise Business?

Self-employment or business is one of the most appreciated forms of employment. As a business owner, you invest all your savings and work hard 24/7. You do everything possible to see those spikes in your sales graph. 

 

Selling involves many things such as making people aware of your presence, attracting them towards you, convincing them for the first purchase and retaining them for the future. Various factors affect these four steps and that’s why a strong strategy is required to boost sales of PCD pharma companies in India.

  

How does the market work for pharma companies?

If we look back in time, we can see that companies used to share samples with wholesalers and retailers and then they would get orders depending on the requirements of the seller. The selling process involved a lot factors such as: 

  • Consumer preferences
  • Competitive pricing
  • Access and availability 
  • Quality of the medicine 

 

While this way of marketing hasn’t gone completely obsolete, the market has extended beyond limits. With the availability of a global online market, it has become easier to promote a business. Companies can contact sellers online, put up online stores, and even sell through well known medical websites online. 

 

The medical domain is expanding at a rapid rate and that’s why the way the market functions is also altering. Sometimes, it becomes hard to keep pace with the changes and you might feel left behind. If that’s how you feel about your business, we got you a well defined selling strategy to attract your potential buyers. 

 

Build your sales strategy 

The most important part of building your sales strategy is research. Start researching and take down your notes whenever something useful comes up. Check out what marketing options are available out there and which among them are doing well in your market. Choose options that you can start without much effort and keep adding others. 

Once you are done with researching all the options and how they work, create a plan. Create a sequence of how each of the steps will be implemented and what you expect in the end. 

Not everything will go as planned and that’s why you have to keep experimenting. Keep what works and make changes to what isn’t. Slowly, you will have a well defined strategy that is specific to your company and works well for you. 

Keep your consumers in mind 

Every business is focussed on consumers and it is important for you to build a strategy that is based on bettering the consumer experience. When you focus on consumer comfort, you improve your relations with your clients and that can even help you upsell your existing clients. And, that’s how you retain clients in the pharma industry or any industry. 

Watch your competitors 

Understanding how your clients work is as important as understanding how you work. Keeping an eye on your competitors will help you with some points to focus on and some mistakes to avoid. 

Create a detailed product catalog 

When you are attracting clients for business, the most important part is preparing a catalog. A detailed product catalog will have all the products you offer with detailed descriptions and prices. The catalog will also give the clients an estimate of profit they can make. This all will make your conversation easier and clearer. 

Offer variety 

With the increasing competition in every sector, variety is what can help you stand out. If you are working with someone who needs multiple products, offering just one of them might not convince them as much as offering multiple. Offering a variety of products will get you customers who will order more and for longer. 

Be accurate with the characteristics 

You can’t attract your customers with just attractive packaging in the pharma industry. The industry wants you to focus on accuracy. Create detailed and accurate descriptions of your products. Make sure all details are clearly printed on the packaging. 

Keep boosting your pharma knowledge 

When you are talking to your clients and you don’t know what you are talking about, the clients can feel it in your words. It is important to hold sound knowledge of the industry you work in. latest updates, price fluctuations, everything must be there in your head. From details of the product ingredients to how the market is performing, try to know it all. 

Use Monopoly rights to your advantage 

When you work as a franchise under a company such as ours, you can use your monopoly rights. Associating your franchise with our brand name will not only give you an edge in the market, but you will also get better visibility. The brand value improves your credibility and builds a better relationship with clients. 

Use company’s promotional material 

Pharma companies like ours offer promotional materials such as bags, kits, samples, and much more for marketing purposes. Encourage your staff to use those materials and distribute them among your clients. Such things work like magic when it comes to spreading the word. 

Accept feedback 

Accepting critical feedback is as important as cheering over positive feedback. Looking closely over critical feedback will help you know the challenges that your franchise is facing. When you read the feedback with a calm and open mind, you get loads of insights into what can be improved and how. People really take time to tell you what’s wrong and how you can improve that, watch closely! 

Get creative 

Creativity is the need of the hour when it comes to marketing and boosting sales. Think out of the box and come up with creative ideas to promote your business. From combo offers to freebies, there is a lot you can do. 

These are some of the things you can do to boost your sales if you already own a pharma franchise company in Ahmedabad or anywhere around India. Or if you are thinking of setting up one, but don’t know where to start, we are here to help you. No matter where you live, give us a shot and we can take it further.