How can you increase your business through your online reputation

When you’re working to build your customer base, you’re likely spending most of your time and budget on marketing and sales, with the goal of building awareness and trust with your potential customers.But once you’ve found your audience, there’s another facet of your business that you shouldn’t neglect: your online reputation. You can take the services of Best ORM Agency in Washington

Until ten years ago, your reputation was mainly built on word of mouth. Today, it is also influenced by the following:

  • News sites
  • Review Sites
  • Social media posts and comments
  • Forums
  • Blog posts
  • Sites of your competitors

What your customers say about you online is important. Here’s a look at how people form their opinions about brands today.

However, brands are still not doing enough to monitor and optimize the reputation of their company and its leaders.

It is an attitude that is not without risk. A good online reputation can increase your credibility, the trust your customers place in you, and your bottom line. At the same time, it will also positively influence how your community, partners, influencers, competitors, and employees perceive your brand.

Reasons why you have everything to gain by making your online reputation a priority.

1. Respond to customer comments, tweets and reviews without delay

People are going to  share their opinions about you online, whether they’re positive or negative, whether you like it or not. This is how the Internet works.

When you make your online reputation a priority, you can react to tweets, comments, reviews, articles, and other content where you’re mentioned, and you can do it quickly.

And you can do this for your customers, who have already trusted you enough to make a purchase. They must not have the feeling of speaking in a vacuum. By interacting with them, answering their questions, and making them feel heard, you can maintain trust and be even more credible with your existing customers.

This is equally true for positive, negative or neutral mentions of your brand. By reading and responding to the message, you show your customers that they are your priority.

Decathlon’s Twitter account has always been an excellent example of putting this approach into practice:

They thank all those who share positive comments, and try to help those who share their difficulties with Decathlon products. Without an intentional strategy in place to monitor its online reputation, Decathlon could not achieve this.

2. Discover the expectations and problems faced by your current and potential customers

Your company and your products will not always be mentioned explicitly by your customers. They can also come from past clients, people who specifically want to use your services, and others who are looking for a solution and considering different options.

When it comes to optimizing your online reputation, you can go further than simply monitoring your brand or your products. You may also be interested in the following:

  • Names of your competitors
  • Most common keywords related to your product or its purpose
  • Topics specific to your industry that key influencers are talking about
  • Questions relating to your sector

When you can be present in such conversations, you’ll uncover exactly the challenges your audience is facing, and show that you care and genuinely want to help your customers.

For example, here’s a question Asana could have answered (but didn’t): The company could have simply monitored its name or the keyword “project management software” on Twitter:

Here is a humorous example but just as relevant in the B2C world. Netflix’s Twitter account interacts very regularly with people talking about the company on Twitter. Here is one of those conversations:

By being present with people who are talking about you or who need a solution such as the one you offer, you will be able to build loyalty and show your existing and potential customers that you are really looking to create the product or service they want. need.

3. Attract better employee

The best candidates for your job postings are more likely to do in-depth research to find the best companies. They are attracted to a company’s status and reputation in its industry.

If you put yourself in the shoes of your ideal candidate, what would you rather see in a potential employer: a messy online presence, or stability and expertise that will help you succeed in your career?

By mastering your online reputation, you will be able to hire the best people, which will also allow you to develop your employee advocacy  and achieve your company objectives.

4. A good reputation increases the impact of your marketing and sales efforts (and vice versa)

Imagine the following scenario:

You have put all your energy into launching a campaign for your new product. You’ve run ads on Instagram and Facebook, created launch videos, press releases that got you featured in the media… But as your posts appear on different channels, they’re targeted with negative comments.

Negative comments about bad experiences with your customer service. About defective products. About negative in-store experiences.

No matter how good and relevant your ads, your reputation will eventually catch up.

The good news ? This is also true when your online reputation is a source of pride for you. Your marketing and sales activities will be amplified by your satisfied past customers who know that you offer the best solutions.

By being mindful of your online reputation, you can achieve great results from your marketing and sales efforts.

5. Improve your first impression on Google

Anyone looking up your brand name on a search engine will form an instant opinion of you based on what they see.

In other words, your reputation is defined by Google.

The challenge ? The first page of Google is no longer made up only of elements that you master. It also features popular tweets or YouTube videos, review sites, ads for your competitors, news articles, and more.

Of course, you can’t control or change what others say about you, but you can choose how you react to it, which will also impact what Google considers important.

Look at the difference between two news pages about two different transport companies:

 6. Negative reputation buildup is difficult and costly to fix

If you are aware of everything that people, other businesses, and the media are sharing about your business, you can react to it directly. You can help your customers if they’re dissatisfied, handle a live PR crisis, and be prepared for any challenges you may face.

You can turn every problem into an opportunity to satisfy your customers.

But if you ignore your image, whether online or offline, you’ll build up  a backlog of comments, news, blog posts, and tweets that can create a negative image for your business.

If you allow your reputation to deteriorate in this way, it will be time-consuming, costly and difficult to restore it.

In other words, focus your efforts on continuous improvement rather than letting things get worse, and you’ll get great results.

7. Show your brand in its best light

Finally, by making your online reputation a priority, you can use it to promote your brand and your products.

You can create messages for your online channels from all the positives you get from your online reputation efforts. For example: reviews, testimonials, and user-generated content like images and videos, and more can become a foundation on which to build your:

  • Social ads, like on Instagram, Facebook, Twitter and Pinterest
  • Search engine advertisements
  • Organic content like Instagram stories and posts
  • Texts for websites and home pages
  • Printed materials

When your online reputation is great, the benefits it provides are limitless