When enterprises are deliberating strategies for B2B marketing, the first channels they consider are outbound and direct marketing. It entails sending straightforward messaging to prospective customers and existing clients. Outbound and direct marketing efforts aim to provide convincing and compelling messaging that will motivate customers to engage with the business promotion.
While these methods are proven and effective, B2B marketing and customer expectations in rapidly advancing markets like Singapore, Malaysia and the Middle East have evolved significantly. As a result, reputed digital marketing agencies in Singapore and other advanced nations ensure they offer the latest digital marketing strategies for your business and understand which one works well based on your objectives.
Which strategies work and which ones don’t? Take a look at a few overlooked but highly effective B2B digital marketing strategies for your business:
B2B Digital Marketing Strategies for Business Success:
The B2B industry is known for its direct selling approach to appear professional. But using too much jargon could be confusing for stakeholders and decision-makers without a technical background. Strong brand storytelling goes a long way when it comes to grabbing your audience’s attention. Write clear messaging, use the least jargon required and make sure nothing about your services is ambiguous. While being professional is good, being user-friendly is better. With the right story to lead to your messaging, you stand out in the crowd and engage potential customers.
Use B2B Podcasts:
According to studies on LinkedIn, 44% of business decision-makers listen to podcasts while trying to choose or compare products and services. Creating a podcast for your business is a great way to add your name to the list of industry leaders. The objective of a B2B podcast is to generate curiosity and warm leads, and prospecting. You won’t sound sales-ey; you can take your brand story forward and increase brand awareness and engagement. Moreover, you can utilize trending, relevant podcasts for advertising, too.
Use Guides and Whitepapers:
Whitepapers could seem outdated and old-fashioned, but they are very effective for lead generation. Whitepapers serve as the instruction manual of your products, services and industry. Providing value and awareness through well-written whitepapers can help your business achieve new levels of success.
Use Case Studies:
A case study is a structured guide to the customer journey. It explains how your solution or products helped solve an existing problem for a client. Case studies are compelling as they combine brand storytelling, product information and testimonials. They can turn sceptical leads into paying customers.
Embrace Video Content:
Social media content has evolved from text to pictures to videos. Facebook and Instagram are full of short-format videos, and even YouTube has joined the fray with its Shorts. However, B2B marketing rarely deploys videos as a part of its strategy. There are many compelling topics on which you can create videos using trending formats. Some topics include FAQs, guides, product walkthroughs etc.
Conduct Offline Events:
Most B2B businesses stay away from offline events because of the cost they incur and the lack of clarity around these events. However, real-life events help back up everything your brand has said online. While we live in a digital-first world, customers are always looking to interact with your brand offline so that they can get up close and personal with the services they require. An offline event allows your business to understand its audience in the real world.
The first thing you should know about setting metrics for business success is that you will fail a lot. For instance, finding and implementing the right metrics for your business demands experimentation. Using a rigid metric helps remove assumptions and ensures businesses only rely on data and facts. Metrics also help avoid previous mistakes and function as the guardrail for your business objectives. It makes sure you stick to your business plan throughout the development and deployment journey. Metrics might not appear helpful initially for a new business. But in the end, everything comes together to improve your content marketing efforts and give tangible, measurable results.
Every business is unique. Some strategies that work well for others might not work well for you. Choose to partner with a digital agency for lead generation in Singapore that understands your business domain, business objectives and the strategies that will work best to meet these objectives.