Instagram engagement

15 Best Tips To Get More Engagement On Instagram

Instagram is still the social media darling of the marketing world. It’s easy to understand why considering that 13% of all humans use it and that 80% of those humans are brand followers.

According to Oberlo, engagement is over the roof, coming in at a whopping 4.21% when taking into account likes, shares, and comments from customers. More than ten times as many as Facebook, 54 times as much as Pinterest, and 84 times as many as Twitter.

 

1. Regular updates

 

Active brands attract more followers and have higher engagement rates, but how active should they be?

Studies show that maintaining a schedule of one or two daily updates is optimal. In this approach, your feed will always be up-to-date and relevant, and you’ll have more chances to draw in readers. For this reason, it’s important to know what the optimal moment is to publish on Instagram, given the algorithmic nature of the platform’s timeline.

 

2. Inform and entertain with narrative

 

Poorly executed corporate messaging that ignores Instagram’s intended purpose as a “visual inspiration platform” is everywhere on the social media site.

Instead of merely preaching marketing missives to your audience, you should engage them using captivating graphics, video, and text.

Instead of posting static images and videos, focus on being a storyteller by sharing “micro-stories” in your captions, videos, Instagram stories, and profile.

Today’s audiences seek meaningful interactions, and narrative can provide that. Users are more likely to engage with your material and spread it across their social networks if they can relate to its themes on an emotional level.

 

3. Create A Recognizable, Successful Brand

 

Enterprises looking to increase their brand recognition on Instagram should prioritize clarity, innovation, and consistency. A disorganized, random strategy is useless.

It’s important to put in the effort to perfect the fundamentals, such as your profile presentation, the creation of consistent visual themes, and the usage of hashtags. If you want your followers to be engaged and devoted to your brand, you need to communicate with them frequently.

Creating a plan for your Instagram operations and brand’s best practices can help you project a unified and favorable image to your customers.

 

4. Keep Your Instagram Feed Looking Unique

 

Instagram users are more likely to engage with and like posts that have a high visual quality. Although polished perfection is going out of vogue, visual content will always be at the core of Instagram.

Users today are more interested in genuine opinions and viewpoints than ever before. In terms of aesthetics, high-saturation filters and artfully arranged avocado toast have given way to raw footage, subdued earth tones, and little post-production work.

 

5. Add Trending Hashtags

 

Using the right hashtags on Instagram might be the difference between your post being seen by many and disappearing into the abyss of the stream.

Using hashtags like #holiday or #fashion that is too broad can put your post in competition with hundreds of thousands, if not millions, of others. Instead, utilize a combination of popular and niche hashtags to reach your intended audience.

 

6. Pay Attention In User generated Content

 

For marketers, nothing beats user-created content on Instagram. By having your audience participate in the creation and vetting of marketing material, you may save money while giving your followers a more personal connection to the company. The most successful campaigns utilizing user-generated content have used this strategy.

When compared to the written word, a video is worth around 1.8 million times as much as a still image. A statistic like this could be hotly contested by Shakespeare buffs, but there’s no denying the success and widespread appeal of internet video. Instagram is aware of this. Therefore it provides a number of video promotion tools.

Remember to make use of the unique selling points of each video format, from Instagram Stories, which may combine video and stills into a single ad, to 60-second videos, which are ideally suited for long-form features.

 

7. Subtitle Or Caption Your Instagram Videos

 

Sixty percent of Instagram users listen to their stories, which means that forty percent don’t.

As internet video continues to grow in popularity, audio has been left in the dust as many viewers choose to watch without sound. This is why marketers now consider subtitles to be a must-have since they allow for the delivery of key messages alongside pictures.

 

8. Instagram Highlights Reels

 

When it comes to video, have you taken use of Instagram Reels? Since its debut a year ago, Instagram’s video function has seen explosive growth in its user base. It’s an imitation of the popular video-sharing app TikTok, allowing your company to interact with its target audience through up to 30-second films.

If you want your video to stand out from the crowd on Instagram, this software has all the tools you need to make it happen.

 

9. AR Features Of Instagram

 

When it launched its Spark AR Studio, Instagram allowed anybody to make augmented reality filters. Since then, augmented reality (AR) has been wildly popular within the app, with the top filters amassing well over 1 billion views.

Despite AR filters’ continued popularity, mostly among teenagers, the market for them is expanding, and more and more companies are choosing to create their own.

 

10. Instagram Bio Link

 

With Instagram’s bio link feature, you may increase website traffic. Encourage more clicks on your link by providing exclusive content or discounts to your fans. Text overlays on photographs and videos with strong calls to action and your URL are also highly recommended.

 

11. Improve Instagram SEO

 

Instagram and search engine optimization (SEO) may not seem like a natural fit, but in today’s highly competitive environment, it is essential to develop an SEO plan for your Instagram account.

To make the most of this function, enter your industry or a relevant term into the name area. The trick is to utilize Instagram search terms that people really use.

Social media and search engine optimization (SEO) are interdependent in both directions. It’s important to evaluate how social signals (likes, shares, and comments) could affect your SEO rankings in addition to optimizing your profile for searches in your channel.

 

12. Create A Competition On Instagram

 

When compared to ordinary posts, Instagram contests generate significantly more interaction. The giveaway format has become a huge hit on Instagram. By following your account, liking the post, and tagging their friends, consumers are entered into sweepstakes for free goods or services. Giving something free may be a great way to get people involved and spread the word about your company if you do it right.

 

13. Create A List Of Email Addresses From Your Instagram Followers

 

When it comes to developing meaningful connections with clients, email is still the standard. It’s for this reason that businesses employ a tried-and-true three-step process to turn Instagram fans into email subscribers.

To begin, consider your intended audience and develop a clickable incentive to include in your Instagram posts. Providing a discount, a freebie, or a reward are all good examples.

 

14. Instagram Stories

 

Over 500 million people use Instagram every day, and stories have quickly become the most popular feature. There’s been some speculation that Instagram Stories would eventually replace the main feed.

With the advent of “Stories,” users are able to combine many photographs into a single, time-limited post. However, their effects on your reach and engagement rates may be far-reaching. Increasing the likelihood that your content will be included in Explore and attracting new followers when you buy automatic Instagram story views for your posts. By this way, your stories will get huge engagement and organic reach among the wider audience. 

A compelling narrative helps humanize your company, making it look more approachable and more relevant to your target audience. Whether you are an individual or business Instagram account, you have to share regular videos for more attention. As a result, your Instagram viewers and followers will start to regularly visit your profile page and start to follow you. 

 

15. Connect To Instagram’s Story Feature

 

Links in Instagram Stories were previously restricted to verified accounts but are now open to everyone.

Instagram uploads are still required for adding a link to a photo or video. The next step is to choose the link icon in the upper-right corner. Simply paste the URL into the box, preview it to make sure everything looks good, and then press the “done” button. Make sure your narrative has a call to action (CTA) so readers will know why they should swipe up.

 

Conclusion:

 

Instagram stories will always make your videos more popular and helps to directly interact with your target audiences. 

Take comfort in the knowledge that your Instagram adventure is never complete. While it may sound scary, think of your Instagram as a company that is always expanding and developing in order to create stronger bonds with its customers.

You can make the most of your Instagram channel by following these guidelines for increasing engagement. As a result, you may maintain a high level of interaction on Instagram regardless of how the platform develops.